Natasha Winfield

Fine Art
BA (Hons)

Within my practice I want to reflect consumerism through a range of medias including collage, print and animation. The way we are surrounded by advertisements and branded icons is something we need for the economy to survive, however it is important to see its effects from the different points of view within society. I am interested in creating a hypnotic state for the viewer as a way of reflecting this and the brainwashed effect that consumerism brings about. Rather than an opinion, I wish to present my work using an optical illusion effect as a comment using branded logos to entice the viewer further into the meaning of the piece.   

Tags: Branding, Consumerism, Design, Installation, Logos, Vinyl

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