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Bethany Smedley

Lead by trends, my creativity and interest in concept development and the art of creative styling comes from my love and understanding of fashion imagery. Through an investigation of materials, techniques and fabrics my practice has evolved. With the use of unique textures and fashion concepts I explore layouts and compositions, as well as interacting and directing an idea to develop inspirational work for other designers. I fashion concepts and communicate them through trend books and innovative visual expression as well as art directing and the exploration of styling.

For more information please feel free to get in touch regarding employment opportunities and collaborations

Tags: Art Directing, Art Direction, Colour Forecasting, Colour Stories, Concept Development, Creative Styling, Look Book, Styling, Trend Forecasting, Trends

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