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Hattie Coombe

I am using the same techniques and the predetermined implications of mass media and manipulative visual language. I am undermining and subverting the status and commercial potential of the press material by transforming it and therefore revealing its controlling function to the viewer.

I am making subtle but sophisticated interventions into the imagery that prompt the viewer to make their own conclusions and suggesting contrasts and contradictions of values and ethics that consumerism and mass media depend upon. My physical manipulations draw attention to the artificial nature of the imagery.

Tags: Advertising, Collage, Consumerism, Mass Media

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