To create hand-knitted/crocheted luxury garments for both men and women.
To make each piece one-of-a-kind and highly personal to the wearer.
To design Fair-Isle and Aran inspired pieces that have come from analysis of the customer through their photographs, stories and memories and translating them into knitwear.
To design sustainably, with high quality natural materials such as cotton, that will all allow for pieces to last a lifetime. This would ensure that the products could become family heirlooms, to be passed down the generations.
To create a brand that is instantly recognisable.
To give old knitwear (perhaps from within a customers family) a new life by recycling the old yarn and reusing it to make personalised, contemporary knitwear.