Jade Hannah Smallshaw
The name UNFOLDING FASHION came from breaking down ideas, visually placing oneself in the fashion industry. Fashion is not something that only exists in dresses. It’s everywhere, each idea that decode the way we live and respond to what is happening around us. A storyteller of dreams, characters, aspiration, fairy tales and more you have the accessibility to create anything you like and to have the opportunity to freeze time and capture such beauty and authenticity, its mind blowing. Strongly standing for: it’s classically inspired but it is something that is unique and individual, confident and ageless. It’s genderless, that’s what makes it interesting that in years to come, looking back it will still remain fresh and head turning.