Alexander Bridge

Alexander Bridge - BA (Hons) Product Design


Narrative: Ai is here. Our shared Ai and design futures will depend on how Ai is integrated into the design industry. Will Ai be a negative competitor or a complimentary tool for both designer and user?

MySip investigates the UX design process using generative Ai as a platform for product customisation. Our drinks bottles are personal items: MySip Ai co-pilot allows for the user to 

co-design their bottle, establishing a stronger connection to the product with the aim of extending its lifecycle.