Caela Gili-Crossley - MA Graphic Design and Art Direction
I am a Graphic Designer and Art Director specialising in branding, creative problem solving, and conceptual design. My work emphasises a holistic design approach, considering context, culture, and aesthetics that evoke meaning. These values are translated through a diverse range of projects involving creating campaigns, brand development, visual strategy,and conceptual mock-ups. My practice is multidisciplinary, utilising various methods and processes. I primarily use Adobe Creative Suite, including InDesign, Illustrator, and Substance, but also incorporate traditional methods like spray painting, laser cutting, printing, and drawing. My approach ensures a comprehensive application of visual communication across different specialisms.