Hannah Mears - BA (Hons) Product Design

Hur

Narrative: Only 9% of the 120 billion units of beauty packaging produced annually are appropriately recycled with 80% of mass-produced plastic hair care packaging ending up as landfill waste. 

Hur is a luxury, customisable shampoo concentrate set designed to tackle hair care industry waste. Designed to last a lifetime, Hur is a subscription refill service where consumers can design their shampoo experience with zero packaging waste. This closed-loop system is a circular alternative to single-use plastic bottles.