Aimee-Louise Bass - BSc (Hons) Web and User Experience Design
Ono: The integration of activity, event and dining booking.
A user experience designer passionate about creating intuitive, seamless and user-centred digital experiences. Using creativity and problem-solving, I develop products that are not only visually engaging but also highly functional and easy to use. I’m especially passionate by projects that leverage technology to address real-world challenges and deliver impactful, practical solutions
The idea came from my own frustrations with disjointed booking tools and their lack of personalisation. Using UX methodologies such as competitor analysis, wireframing, think-aloud testing and eye-tracking, I explored how to streamline this process. The outcome is a clean, intuitive prototype that prioritises accessibility and efficiency.
My core strengths lie in problem-solving, accessible design, and the ability to simplify complex and inaccessible tasks into intuitive user journeys. I naturally approach design with a problem solving mindset, considering how even the smallest details, like navigation and layout, can significantly enhance the user experience.
Looking ahead, I hope to work in a UX role where I can continue using research to drive the creation of meaningful design.
