Claudia Hills - BA (Hons) Product Design
Generation Alpha, who value aesthetics, knowledge, and individuality, are starting their periods at a younger age compared to previous generations. How can the outdated period products market be redesigned to empower Gen Alpha as they begin their period journey?
Soma is a period starter kit designed to empower young people, to be displayed with pride, not hidden away. With a bold and playful design, Soma is a thoughtful, educational, and exciting introduction to periods that aims to build confidence from day one.
