Gus Edwards - BA (Hons) Product Design

In an age of fast consumption, there is a growing desire to reconnect with meaning, beauty, and craftsmanship in everyday objects.

Aether Bloom, inspired by William Morris, celebrates the harmony of function and art through traditional techniques, and a deep respect for material honesty. Designed to be both useful and beautiful, the lounger invites a slower, more thoughtful approach to design; one that values heritage, the maker’s touch, and the soul captured in every handmade detail.