Katie Parr - BA (Hons) Product Design
Millennials are the largest demographic starting families, and the costs of doing so are higher than ever. As a result, parents want quality, value and longevity from the nursery products that they buy.
ByeBye Baby is a modular children’s sleep system that grows with the baby. ByeBye Baby transforms from a cot - to a bed - to a day bed seat with simple adaptability, increasing the product’s lifespan and preventing additional purchases and costs. Designed with special moments in mind, the system evolves to enable families to cherish their changing bedtime routines.
