Kumaran P Sanmuganathan - MA Design Innovation
The Invisible Weight of Adulting
Adulthood often comes with an unseen burden: a weight woven from daily decisions, routines, responsibilities and emotional fatigue. This project was born from research into how that pressure shapes people’s lives and emotions.
Freddy is an AI-powered assistant shaped through emotional design, UX design and service design. It is not just a single app but a service experienced across multiple digital platforms, from chat and mobile screens to notifications and integrations with everyday tools. Freddy lightens the invisible load by guiding simple actions, managing recurring tasks and offering clarity with a gentle, adaptive tone. Its actions are transparent, its logic clear and its support deeply personal. The project demonstrates how emerging AI trends can be harnessed through thoughtful design to deliver both emotional relief and practical reliability in everyday life.
I am a product and service designer interested in how emotional design, UX and service design can work with emerging technologies like AI to create digital experiences that feel intuitive, empathetic and genuinely supportive.
