Mubeen Ghafoor - BA (Hons) Product Design
Gen Z love expressing themselves through scent, following trends that embrace scent diversity, and creating a fragrance wardrobe for different occasions and moods. These trends face sustainability challenges, with significant amounts of waste are generated by unused fragrances that don’t suit the user.
ESSNCE is a sleek, refillable perfume system which utilises AI to deliver personalised fragrance recommendations for Gen Z. Combining portable atomisers with an affordable subscription model, it facilitates seamless discovery and effortless curation of a diverse scent wardrobe.
