Sarah Ayekoloye - MA Graphic Design and Art Direction
I am a designer and 3D artist with a background in Fine Art, which continues to shape my approach to composition, visual storytelling, and material experimentation. My practice centres on branding, digital design, and the use of emerging technologies, with a particular focus on how 3D can create immersive, narrative-driven experiences within beauty, fashion, and culture.
For my synthesis project, I created Ocha Studios, a brand concept brought to life through 3D animation and motion design. Acting as both designer and art director, I developed a complete visual identity that translated abstract ideas into a digital-first brand world. The project reflects my wider practice — blending conceptual thinking with technical craft to create work that is both visually striking and strategically grounded.
Through this process, I aimed to push the role of 3D design beyond aesthetics, using it as a tool for storytelling that resonates with audiences and reimagines how we experience visual culture.
