Aaditi Anand Rathod- MA Graphic Design and Art Direction
Greater Manchester
I'm a multimedia designer from Mumbai, currently completing my MA in Graphic Design and Art Direction at Manchester Metropolitan University. I'm drawn to colour, boldness, and design that isn't afraid to take up space, work that feels considered but never quiet.
My interests move across the full breadth of design: branding, art direction, editorial, illustration. I don't like sitting in one lane, and I don't think I have to, for me, the thread that connects a brand identity, an editorial spread, and a styled shoot is the same instinct for storytelling and visual impact, just expressed through different tools each time.
Alongside that, I have a real love for manual, hands-on making, weaving, working with fabric, anything that lets a human touch show through in the final piece. Even in more polished or commercial work, I like finding ways to bring that texture in, a reminder that something was actually made, not just produced.
I'm especially energised by the world of luxury and lifestyle branding, where taste, craft, and image all come together with real intention. Long-term, I want to work as an art director within that space, shaping how a brand looks, feels, and speaks across every touchpoint, from packaging to campaign to editorial.
This MA has taught me a lot, pushing me to think more critically, question inherited ideas of "good" design, and find deeper meaning in the work I make. That shift shapes everything I create now, whatever the format. Whatever I'm working on, I'm chasing the same thing: work that's bold, meaningful, and impossible to look away from.
