My name is Ellie, I’m a multidisciplinary concept-led designer with an interest in branding, type design, illustration and craft-led creative work. I am primarily focused on the meaning and the aim of the design before the visual outcome. My design process is deeply research-driven, I create work informed by archived material, place and community, inspired by local histories and visual culture. I aim to explore how storytelling and design can connect to people to ideas and spaces. I am particularly interested in how design can benefit communities and help specific groups of people. Some of my most notable responses to briefs include ‘Go Up Tunstall,’ a visual identity to bring life back to Tunstall’s High Street and ‘Fuga Beer,’ a beer designed to help with overstimulation in social situations.