Kasey Harding- BA (Hons) Graphic Design
I’m a designer with a huge love for creating storylines within the world of sports. My practice is rooted in the expressive and loud world of motorsports and love translating that kind of visual language across a range of mediums. The thrill of sports is nothing without identities for people to cheer on and this a huge motivation for a lot of the work that I want to pursue. I’m not fussed by subtlety and small intricacies, I want my designs to be at the forefront of my audience’s attention, demanding to be noticed in an oversaturated and sometimes repetitive world.
But this loud voice cannot be formed without truly understanding the core values of an organisation. I find joy in learning about the roots of my targeted clients before carefully piecing together and blending a combination of explosive colours and bold type in order to encapsulate the right attitude into every identity that I am tasked with forming.
I pride my design work on being unapologetic and not being afraid to disrupt the space in which it lives, forcing it to feel different amongst many concepts that feel too similar.
