Scarlett Caddy- BA (Hons) Graphic Design
I'm a multidisciplinary graphic designer focused on branding, type design, and illustration. I love building brand identities as distinctive systems that can move, adapt, and tell a story. Much of my work revolves around creating custom typography and exploring how type can shape the tone and voice of a brand. I'm especially drawn to how typographic details can convey context and provenance, bringing added depth and meaning to a visual identity. I'm also really passionate about illustration, using it to tell stories visually and experiment more freely. Whether I'm working on a branding or an illustration project, I'm always considering how everything connects and communicates as a whole. I like to keep my designs playful and I'm constantly pushing myself to try new approaches and refine my style. For me, design is about more than just how things look; it's about creating work that feels engaging, thoughtful, and memorable, with a clear sense of purpose and audience.
