Seth Pugh- BA (Hons) Graphic Design
Cumbria
My practice is centred around audience insight and using design to create connection through participation. Whether involving audiences directly in the design process or creating interactive interventions, my work is about making people feel part of what is being created rather than simply consumers.
Across my work, a key focus is reducing barriers, building community, and reframing overlooked subjects for contemporary audiences. I believe in creating identities that are accessible and characterful, often combining digital and analogue methods to build distinctive and memorable systems.
My work has been recognised with a D&AD New Blood Award, reflecting the strength of both narrative and execution within my process. Through identity projects for Parkrun and the Natural History Museum, I've developed a practice that combines strategic thinking, creative problem-solving, and visual craft.
As an emerging designer, I’m motivated by projects that bring people together and offer new ways of engaging with the world. I’m particularly interested in branding and identity work that creates meaningful connections between audiences and ideas.